The world is a complex and slightly scary place right now, with mini-budgets crashing the government bond market and the Pound, the war in Ukraine exploding the energy markets and the aftermath of COVID-19 still lingering in the background – not to mention an increasing feeling that COP27 will not deliver.
So, what should we do whilst the world seems to be collapsing around us? Well, my view is to control what we can control, and focus on the everyday. Whatever the situation out there, using less energy, and making it green energy, will be of benefit to all of us and to the planet.
My latest book, The Green Start-up, takes founders and business through the journey of making their organisations greener and better for the planet, across the pipeline from bricks and mortar to culture to delivery and more. The book takes my experience of founding and running Good Energy, one of the UK’s first renewable energy companies, and the experiences of various fellow entrepreneurs, and comes up with a to-do list of how to be green. Serendipitously, this list can also help you save money whilst saving the planet.
One of the things that The Green Start-up reveals is that actions that we can take today, however small, can have an impact. Remember, during lock down, a reduction in UK demand of around 11% overall, had a significant downwards impact on power and energy prices. Ensuring that every part of our business and home lives reduces unnecessary energy usage, can have an impact not only on our own pockets, but on everyone’s energy costs. Surely that has to be a good thing.
The Green Start-Up published on the 27th October 2022